New Program for Image Consultants

As a result of the successful jam-packed workshop at the 2005 AICI Annual Conference... "The 7 Entrepreneurial Skills for Image Consultants"

We are introducing a new Teleclass Program designed exclusively for YOU!

Creating Entrepreneurial Success for Image Consultants

Have you been an Image Consultant for a while and haven't yet realized the success you dreamed of when you started your business?

Are you ready to redefine success for yourself and take your business to the next level?

Would you like to grow your business with integrity and ease- trusting your natural strengths?

Are you looking for greater fulfillment, sustainability and success in your business?

If you answered "yes" to these questions then this program is for you.

This program combines world class coaching and mentoring with a proven structure for business development. We designed this program to support you in building your Image Consulting business "Your Way".

This course provides you with the support, structure, accountability and tools which you need to achieve the success you have dreamed of for your business. The fun and laughter of a community of like-minded committed Image Consultants as well as the knowledge and expertise of your leaders will make this an experience that will not only transform your business but change how you see yourself as a business owner.

New programs starting in June & September.

For more information send an email to: gerinagaffney@att.net

Through learning, application and action, participants undertake a journey through self-exploration and discovery that leads to more strategic and tactical business development as well as personal development.

At this program's completion, you will take away the following:

• a clear vision of who you are and what you value for your business and your life;
• knowledge and affirmation of your strengths and how to leverage them;
• identification of your niche and focus for your business;
• tools to eliminate the fears and limiting beliefs that stand in your way;
• a business plan that provides specific and measurable strategies and goals;
• a peer group for on-going support for after the program;
• the ability to achieve the success and fulfillment that comes from creating and maintaining the business and lifestyle that's right for you!

This is a unique approach to transforming your business and your life. This program will empower you as you undertake this journey where only you can define how it ends and only you know the right path for achieving Fulfillment, Sustainability and Success.

Program Details & Registration

Creating Entrepreneurial Success for Image Consultants Program

Programs for 2007 will begin in June & September. For more information send an email to gerinagaffney@att.net.

Space is limited to a small number of image consultant business owners.  We will have an intimate group of committed professionals so we can best support you in growing your business.

What You'll Get:

• 14 Teleclasses and 6 mentor coaching sessions led by Gerina Gaffney, CPCC and AICI Certified Image Professional and  Laura Howard, CPCC and Certified Entrevis Coach;
• Creating A Better Way to Live and Work manual with 250+ pages of lessons, exercises, examples and resources;
• A like-minded support group of other highly committed Image Consultants;
• Dedicated online community for the group to share their Vision Stories, Learnings, Plans and Goals;
• Personal change technology to transform self-limiting beliefs and eliminate the fears that are the number one reason why entrepreneurs fail.

1.8 CEU Credit is available for AICI Members

The 7 Entrepreneurial Skills(TM)

Download a PDF of the 7 Entrepreneurial Skills^TM.

Gerina Gaffney

Gerina Gaffney, AICI, CIP, CPCC is a certified image professional with over 20 years experience in dressing men and women and teaching them to communicate who they are and what they want.  She is also a certified coach who, for the past 7 years, has been coaching and training image consultants on creating meaningful businesses.   

Since 2000 Gerina has coached and conducted workshops at the annual AICI Conferences and at the San Francisco, NY Tri-state, New England and Southern California chapters.  She continues her image consulting practice using a holistic approach of dressing body, mind and spirit. She also works with clients on creating harmonious environments and coaches executives and entrepreneurs in having fulfilling lives and work.

Contact Gerina: gaffneyco@att.net

Laura Howard

Laura Howard, CPCC is a certified business and personal coach who has worked with 100s of small and individual business owners around the world to grow their business with more passion, purpose and profit. By combining 20 years of strategic marketing, management, retail and small business experience with coaching, Laura helps coaches, consultants, and other independent professionals effortlessly expand their businesses by leveraging their natural talents and strengths to create a business they enjoy.

Laura loves working with entrepreneurs who want to enjoy success in their whole life – in business AND everyday living. Her passion is coaching people who have the courage to create their life and business based on what gives them joy – based on their strengths, values and passions – while making a profit! She believes in the natural laws of attraction and puts them into play making growing your business "Easy, Natural, & Fun!"  Laura’s compassionate, warm, and delightful style is combined with action-oriented focus.

She is a Certified Coach through the Coaches Training Institute and is a Certified Entrevis Coach for "A Better Way to Work" Program. As the Program Co-Director for the International Coach Federation Virtual Community, Laura loves connecting innovative people with new thoughts and ideas for creative coaches. In addition to individual coaching, Laura leads workshops, teleclasses, and speaking engagements including conducting workshops for the International Conference of ICF and AICI and local coaching chapters.

To contact Laura: Laura@JoyfulBusiness.com

Lessons and Learning Outcomes

Through learning, application and action, you undertake a journey through self-exploration and discovery that leads to more strategic and tactical business development as well as personal development. At the program’s completion, you will take away the following Lessons and Learning Outcomes:

Lesson 1: Building Vision, Faith and Commitment With Passion, Values and Purpose

Outcomes:

• Identify your passions within your business and life
• Define your values and purpose
• Discuss how those personal attributes relate to the vision and subsequent growth of your business
• Identify the success patterns of how Passion, Values and Purpose fuel your business

Lesson 2: Building Vision, Faith and Commitment With The Vision Story

Outcomes:

• Understand the power and pull of vision
• Define individual fulfillment, sustainability and success
• Write a first cut of a vision story based on passion, values and purpose
• Share the vision story with an accountability partner and the program group
• Commit to one practice that will keep your vision alive and in use on a daily basis

Lesson 3: Utilizing Your Strengths

Outcomes:

• Describe the importance of utilizing your strengths
• Assess your overall strengths personally and professionally with strength identification exercises
• Create a list of 5-7 signature strengths and begin to leverage them immediately with “start, stop and continue” actions
• Write strengths into your vision story

Lesson 4: Creating Your Niche

Outcomes:

• Define one clear niche for targeting your marketing efforts
• Draft a niche statement and incorporate the niche into your vision
• Create an ideal client profile

Lesson 5: Beliefs

Outcomes:

• Practice how to transform limiting beliefs into empowering ones
• Define and transform your core limiting belief blocking the growth of your business
• Prepare and post new empowering beliefs to use on a daily basis
• Revise and rewrite your vision story based on new empowering beliefs

Lesson 6: Commitment to Vision

Outcomes:

• Write the final draft of your vision story
• Present a formal commitment to your vision by sharing with a least one business colleagues and/or mentor
• Discuss the power of a clear and compelling vision story by reviewing other participants’ vision stories

Lesson 7: Planning and Follow-Through

Outcomes:

• Discuss the critical importance of scheduling dedicated time for planning
• Create a Living (evolving) Business Plan with written goals
• Commit to a schedule for planning, review and vision alignment.

Lesson 8: Planning and Follow-Through: Goals

Outcomes:

• Identify the three Myths of Inflexibility regarding goals
• Create SMART goals based on your milestone intentions from your Vision Timeline
• Finalize your Vision Story complete with business goals

Lesson 9: Engaging Risk and Reality

Outcomes:

• Assess current risks, reality and obstacles to your business and evaluate the probability of success
• Illustrate how to use your plan as a dynamic tool for navigating towards your vision
• Identify the common obstacles of entrepreneurs and know what to do about them
• Create a financial plan

Lesson 10: Partnering

Outcomes:

• Describe how partnering is critical to your work and business
• Identify the three major forms of partnering and how to apply them.
• Apply the Entrevis Partnering Model to at least three potential partnering opportunities.
• Identify where you can be a resource to others

Lesson 11: Alignment

Outcomes:

• Create internal and external alignment of your business plan
• Illustrate alignment by reviewing goals and assessing they are realistic, achievable and aligned with your vision
• Categorize your goals according to the likelihood of achievability
• Identify how and to whom you will be accountable
• Have another person review your plan and hold you accountable as you move into action

Lesson 12: Negotiating

Outcomes:

• Define a clear value proposition that is worded in your prospective client’s terms
• Develop the questions to ask prospective clients to uncover their needs and opportunities for presenting your value proposition
• Discuss the three basic concepts common in conducting all negotiations
• Review and set your pricing and/or fees
• Identify any limiting beliefs or emotions you have around money and relationships and apply the beliefs skills to eliminate obstacles

Lesson 13: Integration

Outcomes:

• Discuss the application of the 7 Entrepreneurial Success Skills and the impact on your business
• Review and rewrite Vision Story and final goals
• Prepare Vision Story and Living Business plan in a final form and present to the group

Testimonials from Entrevis' A Better Way to Work!

Building Fulfillment, Sustainability, & Success using the 7 Entrepreneurial Skills^TM

The following testimonials speak to the success and impact A Better Way to Work!™ has had on participants:

“I was considering hiring a coach again when this course announcement
appeared.  I wasn't sure I wanted a group setting, and spoke candidly
with Gerina about this concern.  Her enthusiasm was contagious.  The
group was kept very small, Gerina and Laura offer constant support and
guidance, and the course materials are focused and thought-provoking. 
Every session is a different adventure, and every adventure brings new
rewards.  There is no better tool for image consultants just starting
out (a must!) or a seasoned consultant (I've been in business 19 years)
who is looking to fine tune her business.   We are half way through the
program, and I can easily say it was one of the best business decisions
I've made in a long time!   I don't want it to end!”
-Ginger Burr, AICI, CIP, New England Chapter

“The Better Way To Work™ class has provided a great jump-start to building my business and providing a life plan for the successful integration of the two. The program provided support and pushed me to discover and achieve success that I would never have strived for on my own.”
– Tom Guetze, President, Marketing Advantage, Minneapolis, MN

“The course has been one of the finest learning experiences of my career. What the course helped me with most of all was in the realization and acceptance of the fact that we are all entrepreneurs and must be entrepreneurs in our day-to-day lives if we are to live fully into who we can be.”
– Dr. Don Morrow, professor & entrepreneur, Ontario, Canada

“I wasn’t quite sure coming into this class whether I would benefit enough for the expense. Even after I was in the class I was somewhat frustrated, probably because I already had my teeth into my vision and my niche. However, looking back, I was playing small and didn’t know how to play big. All of that changed and I am now changing that for my clients. My business vision is extremely clear. My business plan, and myself as an individual, have no boundaries as far as what I can achieve. The style in which you present this class – which is spiritual, coaching, tactical, and buddy system – is outstanding. Accountability is the key structure.
– Beth Woodward, President, Marketing on the Playground, Minneapolis, MN

“ My participation in the “Better way To Work” group has meant that I am setting goals and taking actions that are moving my business foreword so that I know I have a much better chance than 90% of other entrepreneurs of being successful. I can’t imagine having gotten this far in the development of my business at this point in time without this class. The high quality coaching has been an enormously valuable piece of this course, both from the instructors and from my classmates.”
– Becky Henry, President, Hope Network, Eden Prairie MN

“This course was instrumental in helping us strategize on our succession planning. Using the 7 Entrepreneurial Skills as a framework, it has helped us stay focused on the areas of our business that really matter. We are proud to be recognized in the last two years as one of the 25 largest financial planning organizations in the Twin Cities.”

– Kay Kramer, Partner, KLB Financial, Edina, MN

Success one step at a time, each step taken.

Results

A pilot to A Better Way To Work™ was delivered to 15 brokers at a large Midwest brokerage house. By program’s end, the brokers increased assets under management 50% from $78.4 million to $117.9 million, an average increase of $2.6 million per person!

A Better Way To Work™ was offered at the Coaches Training Institute™ – the world’s leading coaches training organization. Following the program, coaches in business less than 6 months experienced a 154% average increase in revenue while coaches in business over 6 months achieved an average increase of 57%